A fundamental idea required across all organizations, be they businesses or non-business entities like hospitals or schools, is effective management. .
The success of an organization depends on the efficient operation of its management, which is crucial when both human and non-human resources collaborate to attain any goal.
The idea of management has become highly significant because of the growing scale and intricacy of contemporary organizations.
Management is a procedure whereby an organization sets up and sustains a setting where people collaborate to accomplish the group’s objectives both effectively and efficiently.
The three key components encompassing the contemporary understanding of management are as follows:
African business leaders ought to grasp contemporary management as a procedure encompassing interconnected activities like strategizing, arranging resources, hiring personnel, guiding teams, and monitoring progress.
These functions turn the process into one where each manager strives to meet their objectives.
Within the same scope, one key aspect essential for successful execution must be recognized: effective management entails accomplishing objectives punctually. Put simply, this emphasis lies on outcomes. To illustrate, an organization can be deemed effective if it reaches its sales targets within the specified timeframe.
It should be emphasized that African entrepreneurs must intentionally adopt practices aligned with contemporary management approaches, which emphasize efficiency.
In the field of management, efficiency involves performing tasks accurately and at the lowest possible cost. Simply completing a task within the allotted time is insufficient; precision is equally important.
Moreover, management seeks to utilize its resources effectively so as to decrease the company’s expenses, which consequently leads to increased profitability.
Managing a business is an ongoing endeavor. This means that the process of managing a business persists as long as the company exists because it aids in achieving organizational objectives.
Each organizational manager needs to perform multiple managerial tasks sequentially (planning, organizing, staffing, directing, and controlling).
Each business has a predefined set of goals or outcomes they aim to reach. Every organization has specific objectives.
Consequently, by efficiently utilizing the given limited resources, management helps these firms attain their goals.
For example, every strategic initiative from Airtel will focus on achieving this objective should their aim be to boost the number of Airtel Xtreme subscribers by a billion within one year.
Inherent in nature, the business management process is ubiquitous. It spans across every organization, be it small, large, economic, social, and so forth, managing at various levels or phases.
Furthermore, regardless of whether it is a social, political, or financial enterprise, managing an organization involves daily tasks for everyone involved.
Management is a multifaceted process as it encompasses more than a single function. It primarily involves managing tasks, overseeing individuals, and handling operational processes.
Management of work: Each company is set up with specific tasks or goals in mind, which management aims to achieve. The type of business defines what needs to be done within an organization; for example, at a university, the focus would be on education, whereas in a hospital, the emphasis is on treating patients.
Management of people: Individuals form a corporation’s most crucial element and thus hold the highest value as an asset. It falls upon management to accomplish tasks through these human resources by harnessing their skills and minimizing their weaknesses. The process of overseeing personnel involves dual responsibilities: caring for a collective unit and addressing individual employee requirements.
Management of operations: Operations involve the processes within an organization's production cycle, such as obtaining resources, converting these materials into intermediate items, and ultimately manufacturing finished goods. Essentially, managing operations includes overseeing tasks and personnel, determining which duties must be performed, planning their execution, and assigning responsibilities to individuals.
Dynamic function: A company’s functioning is affected by multiple internal and external elements. For an organization to meet its goals and targets, it needs to grow and adjust according to shifting circumstances. Consequently, managing operations is a continually evolving task.
Managing is a collective endeavor: It is the combined effort of multiple people undertaking managerial duties. These responsibilities can be achieved solely when everyone performs their roles effectively according to their respective ranks and departments. Management generally requires teamwork since its outcomes impact all employees and divisions across an organization.
Management is an intangible aspect that isn’t visible, yet its impact can be discerned through the organized coherence within the workplace along with the satisfied demeanors of staff once assignments are finished.
Management fundamentally involves coordination; it helps synchronize different departmental and operational tasks. Each tier within an organization includes managers tasked with maintaining this synchronization to improve efficiency and meet corporate goals.
Acknowledging the crucial part played by contemporary management practices in the achievement of African business enterprises across the continent, it’s important to succinctly outline several of its primary advantages and strategic significance as mentioned hereunder:
Boosts efficiency: The organizational management process enhances efficiency by reducing expenses and increasing output. It achieves this by optimizing the utilization of available resources in the most effective and efficient way possible.
Facilitates achievement of team goals: Effective management promotes collaboration and synchronization amongst employees within an organization. Managers play a crucial role in guiding their teams toward the broader objectives of the organization by offering clear directions and pathways.
Establishes a dynamic organisation: Each organization functions in an ever-evolving landscape. It falls upon the leadership to assist team members in adjusting to these shifts, thereby guaranteeing the enterprise’s endurance and expansion. Furthermore, leaders can provide assurance to employees that the transformations enacted inside the firm will enhance their career trajectories.
The development of society: Each organization pursues multiple objectives related to distinct sectors of society. While concentrating on the entity’s expansion, leaders must also contribute to social progress. In fulfilling their role, they encourage the creation of superior products, adopt cutting-edge technologies, and offer job openings specifically designed for marginalized groups within society.
- Dr. Farai Chigora is both an entrepreneur and educator. Currently, he serves as a senior lecturer at the Africa University’s College of Management and Business Sciences. With extensive experience as a global business modeling specialist, his Ph.D. research centered on Business Administration with a specialization in Destination Marketing and Branding from the University of KwaZulu-Natal in South Africa. Dr. Chigora is deeply involved in agribusiness and provides consultancy services to numerous firms across Zimbabwe and the African continent. The views expressed are solely his own, and interested parties may reach out to him for comments or professional inquiries. [email protected] , www.fachip.co.zw , WhatsApp mobile: +263772886871.
- Dr. Tabani Moyo is a distinguished researcher affiliated with the University of North West, located within South Africa’s Social Transformation Department. Holding a Doctorate in Business Administration from the University of KwaZulu-Natal, where his research concentrated on new media and corporate reputation management, he is also a chartered marketer and fellow of CIM. An expert in communications and reputation management, Dr. Moyo resides in Harare. You may reach him for further contact details. [email protected] @TabaniMoyo (X)
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